Reasearch

https://www.rotterdam.nl/vrije-tijd/lopen/Rotterdam_Loopt_2025_Gemeente-Rotterdam-DEF-ENGELS-TOEGANKELIJK_DEF2.pdf


https://www.humankind.city/post/forget-about-cars-rotterdam-puts-pedestrians-first

the illustration showcases that the middle wide road was designed for people to work near the central station

Rotterdam aims to become a more walkable city by 2025

Shoes tutorial

Inspiration

materials for shoemaking:http://www.kicksguide.com/top-5-materials-used-to-make-shoes/
shoemaking process steps：http://www.cordwainershop.com/process/
https://www.theguardian.com/cities/2018/sep/19/walk-lijnbaan-europe-first-pedestrian-street-rotterdam

Survey

The survey was conducted by the city plan team in 2019 via interviewing the locals that live in Rotterdam, which reveals a few key results：

Reason for not walking

Reason for walking

-cleaning head/relaxing

-getting outside

-staying healthy

-reach close stations, shops and parks

- the weather

- have not time

- traveling distance is too far to be by foot

maybe design a object for preventing to get wet in rainy days ?

design an object that pedestrains can carry green plants easily everywhere when they walking?

Points for improvement:

cars look big compare to pedestrains. maybe design a custume which makee pedestrains look big, buffy, eye-catching, like a walking sculpture.

what is a statement piece

what is a compaign

got some interpretations from fashion bloggers online

for my understanding of a statement work is more like this one, the chairs designed by Laila Laurel, which aim to prevent people from " manspreading"; to expose sexist issues.

The criticism towards sexism from the work is more of the essence of this design piece.

Launching a new product often involves marketing campaigns aimed at spreading awareness of the product and why customers need it. A product launch campaign is executed by the manufacturer in coordination with any distribution partners. For example, consider a shoe company that launches a new pair of women's sneakers. The marketing campaign would likely focus on reaching women of a certain age group and would include marketing tactics such as social media advertising and emails to existing customers.

visual inspiration for shoes

https://www.designboom.com/design/12-shoes-for-12-lovers-by-sebastian-errazuriz-12-05-2013/

swine studio

https://www.dezeen.com/2015/01/09/studio-swine-meteorite-shoes-aluminium-foam/

EXCIDIUM,Chris van den Elzen

A 3D printed woodpulp platform wedge with a calf leather upper and a acrylic/copper heel insert, a high-tech wedge with a handmade calf leather upper finalized with italian zippers

https: //cargocollective.com/chrisvandenelzen

NOVA, Zaha Hadid andUnited Nude‘s creative director Rem D Koolhass

Hadid, an architect with a passion for shoes, and Rem D, the original shoe architect, agreed to collaborate on the design of a shoe with no pre-conceptions and ignore all the rules to create an entirely new form of shoe. The result is quintessentially Hadid. The revolutionary design of the NOVA shoe combines innovative materialization and ergonomic considerations with the dynamism of hadid’s unmistakable architectural language to convey an inherent sense of movement; revealing the experimentation and invention of Hadid’s process through every stage of design and construction.

Alexander mcqueen

Dissemble Me, Amber Ambrose Aurele

Bluepanelshoe,Marloes ten Bhömer

Bluepanelshoe, the first shoe generated from one of the 17 hypothetical constellations, is based on the following anatomic insight: In barefoot ambulant motion the heel strikes on the lateral side of the foot and propels the foot through the big toe. The hypothesis is that in high-heeled ambulant motion, the heel (both the heel of the foot and the physical shoe part) should also strike on the lateral side of the foot. The resulting heel design derived from these parameters would make the foot prone to eversion and inversion. In order to negate this motion, a ring shaped constellation of contact is placed around the foot.

By ignoring the sandwich method – the traditional manner in which shoes are produced – and basing the design on these structural parameters and adhering contact constellations instead, the aesthetic and structural possibilities open up completely. Congruently, these new set of parameters, which shirk fashion trends, allow for new shoe typologies which defy cultural stigmas that too often lead to the stereotyping of women.

ornaments for carrying plants

shoes contain
plants element

custume

things for preventing from getting wet in rainy days in rotterdam

Statement shoes

the visual reference of the costume which can commands space, and can be competing with cars，firstly came to my mind was the life-size wearable sculpture created by Japanese -german artist

YUKA OYAMA

I recall there is a line from the film “ Sense and Sensibility”, which is “if you cannot go to the nature，then i am about to bring the nature to you！”

inspiration:
Redwood Moss, Kristin Neidlinger
https://virtualshoemuseum.com/kristin-neidlinger/redwood-moss/

avoid some abstract association or interpretation

The wearable ornaments, I think I can look at the artworks made from tutor
Siba Sahabi
https://www.sibasahabi.com/Nexus

These costumes will be worn by performers, walking on the street, which aims to showcase pedestrain command more space and priority

For me, shoes can associate with walking. The unusual look shoes can get attention from people and can be talked about. Then people got more interests in knowing the background story.

The research shows people prefer walking alongside some places with river and nature because it is nice to view them while walking by. Which may motivate them walk more. Therefore, the city plan team has been working on building more walkable routes along river and nature, and creating more greenery area.

inspiration:
Depot Boijmans Van Beuningen,
the reflection of the mirrior surface create the optical illusion there is more greenery

nieuwe delftse poort

Beate Karlsson
https://www.dezeen.com/2020/11/30/beate-karlsson-claw-shoes-kim-kardashian-bum-replica-silicone/

other walkable cities reference：
singapore
https://www.arup.com/perspectives/encouraging-city-dwellers-to-walk-more

cannot see it‘s a shoe，So i switch a bit to let it have some trace looking like a shoe.

awareness-raising efforts may include the following activities:
issuing press releases, briefings and commentaries;
disseminating reports, studies and publications;
making written or oral submissions to parliamentary committees and inquiries;
working with the media;
holding public meetings and events; convening conferences and workshops;
and creating and contributing to educational materials.3

Information may be disseminated through a range of different means or tools such as radio, television, video, film, the internet, social media, mobile phones, newspapers, newsletters, leaflets, poster campaigns and the arts.
A variety of visual tools such as stickers, logos, t-shirts, armbands, bracelets and banners also may be used.

The arts – including art, satire, spoken word, music, street theatre and comedy – which can be a powerful vehicle to raise public awareness and consciousness




Awareness raising is very powerful, because it educates people about topics which are new to them and encourages them to participate in bringing change.

HOW TO RAISE PUBLIC AWARENESS

MEANS:
Organize a (social) media campaign to involve your community and put pressure on decision makers

Go into the community to tell people in your own environment about an issue you find important

Hold a debate about a certain issue in school, community, hospital, youth center...
Start a petition to get people’s support.

Organize a rally, demonstration or peaceful march.

Hand out brochures and leaflets with information

Do a theatre performance, sing a song or create a piece of art about an issue

creative, innovative ways of sharing information with the community can increase the success of awareness raising efforts.

where to present the object to reach to the public, which enables more people to receive the information）？

Roterdam museum
Museum Rotterdam manages the collection of historical objects of the city of Rotterdam. They are kept in the depot and help to tell the story of the city in exhibitions.

contemporary Rotterdam
New Rotterdammers do not always recognize themselves in our historical collection. That is why the museum has been traveling into the city since 2000 to collect and present contemporary Rotterdam with Rotterdammers.

exhibit at the Rotterdam museum

open call to art and design students from school, for an exhibition about shoes that they creat for future rotterdam. (collabrate with the gallery from school.)

make an open call poster which shows the object that I created as an example. addressing the aim of the exhibition, which is for making the statement strong and getting attention from the public,

PUBLIC ART, LOCATES BY THE FEET SCULPTIRE AT THE HOOGSTRAAT

reference

previously content of 3 objects （last term）(PLEASE IGNORE)

FINAL DESICION

the insole was supposed to be artificial grass, did not make it because the seller sent me the wrong parcel...

results with plants

experiment. mixing clay with plant's leaves

the metal part is not only for decorating, but it also reflects the plants, make the illusion there is more green, and when the wearer looks down at his shoe, the metal will reflect the plant and the wearer together in the same frame, metaphorically indicating the wearer is being with the plants.

as to fit in the context, I have to put my feet in the poster to showcase this is a shoe rather than just an architectural look pot. Yet the problem is that the feet always stand out too much, and therefore I have to adjust a lot.

Poster

final decision:

previously content of 3 objects （last term）(PLEASE IGNORE)

previously content of 3 objects （last term）(PLEASE IGNORE)

The poster picture showcased the metal part relfects the plant, creating more green in wearers' eyes. That's why I choose this one as the poster in the end.

this pic showcases the common visual traits why these three become a family